In the 1953 movie Gentlemen Prefer Blondes, Marilyn Monroe is immortalized as the gold-digging Lorelei Lee. The scene in which she sings the song Diamonds Are a Girl's Best Friend is a defining moment in movie making. It's also a defining moment for diamonds--or more specifically--our infatuation with them.
Most engagements involve a diamond ring. That's a fact. Diamonds have been the number one choice for more than fifty years, and 80 percent of today's couples still choose a diamond. All of this is because of one company: DeBeers. By now, we all know it was the brilliant advertising minds at DeBeers (or whichever Mad Men-style agency working for them) that created the enduring brand image of the Diamond. But this post isn't about the why of the diamond ring, but rather, it is about the how. So, how do you buy a diamond ring?
Well, as the song says, the value of a diamond is traditionally determined by the four C's--Clarity, Cut, Color, Carat. Now there's a fifth "C"--Conflict-free.
Finding the right diamond is difficult enough, and let's face it, by the time you jump through all of the necessary hoops to find the one, worrying about whether or not it's conflict-free might not be on the list. The industry is making some strides to change the trade of "blood diamonds," mostly through the Kimberley Process certificate program, with mixed results (read more here). And you do have some very interesting options. At the very least, only buy certified diamonds. I bet even Marilyn would sing a different tune if she knew the truth about diamonds.
For more insider tips, I suggest visiting the Jewelers Vigilance Committee. Or, download a copy of their buying guide, "Buying Gemstones and Jewels" right here.
What was your experience with the engagement ring? Did you do anything unique--reset a family piece, buy a vintage ring, or maybe you went with a different stone? I'd love to hear about it.